Overview and Appeal of Therapy World Tokyo
Therapy World Tokyo is a comprehensive exhibition covering a wide range of fields related to wellness, health, and beauty̶including aromatherapy, herbs, food therapy, fortune-telling, and healing. The 2025 edition will be held on October 24‒25 at the Tokyo Metropolitan Industrial Trade Center, Hamamatsuchō Hall (just 30 minutes from Haneda Airport), marking the event’s 7th year.
Exhibitor Highlights
Participating companies span a broad spectrum including natural therapies, organic foods, healing products, supplements, and energy work such as fortune-telling. The event is structured into four themed expos: Food Therapy, Therapy & Beauty, Fortune Therapy, and Aroma & Herbs. Many exhibitors take part with the aim of increasing brand recognition, generating business leads, and expanding sales channels through product demonstrations, sales, and experiential marketing.
» Click here to see this year’s exhibitor list.
Visitor Profile
Visitors include therapists, instructors, school operators, and natural therapy enthusiasts, as well as professionals from the beauty and health industries. Many attendees are actively engaged in B2B, B2C, and C2C exchanges with business objectives in mind, while a significant number of general consumers also attend to purchase products or participate in hands-on experiences.
Key Event Values
1. High Matchmaking and Networking Potential
The event fosters meaningful connections among therapists, instructors, and exhibitors. Business cards exchanges and networking sessions support various forms of collaboration̶B2B, B2C, and C2C̶and information sharing.
2. On-the-Spot Experiences and Sales
Exhibitors can offer hands-on services, tastings, product sales, and trial sessions at their booths, enabling real-time interaction, feedback, and promotional opportunities with attendees.
3. Rich Content and Learning Opportunities
More than 60 seminars led by prominent speakers both within and outside the industry will be available, providing valuable insights into techniques, aromatherapy, nutrition, beauty, and the latest developments in medical wellness.
Dr. Diah Permana Tirtawati, Co-founder and Managing Director of the “Bali Wellness and Beauty Expo”̶officially recognized by the Ministry of Tourism of the Republic of Indonesia and the Bali Tourism Board̶will be visiting Japan for Therapy World Tokyo 2025!
https://therapyworld.jp/topics/20250925/
4. Trend Discovery and Business Expansion
The show features dedicated sections for emerging trends such as femcare, Japanese essential oils, and natural materials. Exhibitors can quickly grasp new market directions and showcase innovative products. There have also been success cases of previous exhibitors significantly increasing their monthly revenue after participating, proving the value of continued exhibition for brand growth.
5. Efficient Lead Generation
Exhibitors can effectively meet with prospective partners̶such as distributors, retailers, device buyers, and school enrollees̶based on visitor demographics and business goals.
This event serves as a unique platform where companies can simultaneously expand their business in the wellness, health, and beauty sectors, build brand awareness, and stay on top of the latest trends.
It provides participating companies with direct sales opportunities, access to consumers, and new business channels. For visitors, it offers a high-satisfaction experience where discovery, learning, and networking come together.
For those considering exhibiting, early bird discounts are available, making this a valuable and results-driven opportunity.
Date and Time
Dates: Friday, October 24, and Saturday, October 25, 2025
Time: 10:00 AM – 6:00 PM
Venue
Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall
adress Tokyo Portcity Takeshiba, 1-7-1 Kaigan, Minato-ku, Tokyo
Acces
by Train
JR Lines
5-minute walk from Hamamatsucho Station (North Exit), approx. 350m.
From the North Exit of Hamamatsucho Station, head straight toward Takeshiba Pier on Takeshiba-dori Street.
Tokyo Monorail
5-minute walk from Hamamatsucho Station (North Exit), approx. 350m.
Exit the monorail ticket gate, go out the main entrance of the adjacent World Trade Center Building, and turn right toward
Takeshiba Pier. Continue straight.
Yurikamome Line (New Transit)
2-minute walk from Takeshiba Station, approx. 100m.
Exit the Takeshiba Station ticket gate, use the West Exit, and walk straight toward Hamamatsucho Station.
Toei Asakusa Line (Subway)
7-minute walk from Daimon Station, approx. 450m.
From the Daimon Station/Hamamatsucho direction ticket gate, take Exit B2. Go above ground and walk straight toward
Takeshiba Pier from in front of the JR Hamamatsucho Station (North Exit).
Toei Oedo Line (Subway)
7-minute walk from Daimon Station, approx. 450m.
From the Daimon Station/Hamamatsucho direction ticket gate, take Exit B2. Go above ground and walk straight toward
Takeshiba Pier from in front of the JR Hamamatsucho Station (North Exit).
by car
Highways
From Shiba-Koen IC on the Inner Circular Route: Approximately 10 minutes
From Shiodome IC on the Inner Circular Route: Approximately 10 minutes
From Shibaura IC on the Haneda Route: Approximately 10 minutes
There is a paid parking lot on the first basement floor.
Organizer
Therapy World Tokyo EXPO Office
(within BAB Japan Co., Ltd., Therapist magazine)
Address: Nakamura Bldg., 1-30-11 Sasazuka, Shibuya-ku, Tokyo 151-0073
TEL: 03-3469-0135 (Weekdays, 10:00 AM – 6:30 PM)
E-mail: expo@bab.co.jp
